Resume
2022-present
Director of User Experience
Mediavine | www.mediavine.com
I currently manage the User Experience team at Mediavine which consists of four product designers that work across our product suite. I work alongside Product teams to help guide feature direction, create high-quality user experiences, and ensure accessibility standards are met company-wide.
2019-2022
UX and Brand Director
At Fluree, I oversaw all UI design across both internal projects and external, client applications. I also led the company through a rebrand in 2021 where I designed a new logo, iconography, the yeti mascot, and many other marketing collateral. I also served as the lead designer on their consumer-facing web app, Fluree Nexus.
2018-2019
Digital Content Manager
International Market Center | www.imcenters.com
At IMC, I was responsible for designing and building web pages in Hippo, ModEx, and Wordpress CMSs. I also worked with Marketing teams to develop cohesive seasonal content strategies based on Market cycles. Additionally, I helped the Digital team build out its e-commerce platform and accompanying training materials for vendors.
2017-2018
Digital Content Strategist
Elon University | www.elon.edu
In this role, I directly managed a team of three in UX, social media content, and marketing for the Technology Department. I also lead the migration of 20+ university websites from one CMS to another while also giving each one a design refresh as the department's UX lead. Additionally, I designed many print and web graphics for the department, and worked alongside staff and faculty to create their custom websites and marketing materials.
2015-2017
Customer Advocate
Athos | www.liveathos.com
I managed all incoming customer inquiries and issues and created trend reports to share with the Product team. I also owned the Customer Help Center and wrote articles about the product to better serve our users. During my time at Athos, I also designed the instructional in-box product insert to accompany all physical orders.
Additional Roles
2022-2023
Editor & Print Designer
Sunset Hills Neighborhood Newsletter
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Editing articles and ads for clarity and readability.
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Designing web and print layouts of the newsletter (see April edition)
2019-2021
Communications Chair
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Social media manager and marketing board member helping to promote downtown Greensboro events and projects through the Downtown Greensboro Residents' Association
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Designing print materials to promote events
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Managing the website and keeping content up-to-date
2017-Present
Web & Brand Designer
Amanda Loftis Design Studio www.amandaloftis.io
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Creating custom websites for clients on CMS platforms such as Wix and Wordpress
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Designing tailored brand strategies for clients across a variety of industries including hospitality, coaching, and photography
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Crafting personalized illustrations and graphics to use across web and print materials
Skills
Wireframing & Prototyping
Web & Mobile Application Design
User Research & Usability Testing
Illustration
Branding & Logo Design
Digital & Print Graphic Design
Tools
Figma
Adobe Illustrator
Vectornator
Sketch
Procreate
Adobe XD
Presentations
