UX and Brand Director
At Fluree, I oversaw all UI design across both internal projects and external, client applications. I also led the company through a rebrand in 2021 where I designed a new logo, iconography, the yeti mascot, and many other marketing collateral. I also served as the lead designer on their consumer-facing web app, Fluree Nexus.
Digital Content Manager
International Market Center | www.imcenters.com
At IMC, I was responsible for designing and building web pages in Hippo, ModEx, and Wordpress CMSs. I also worked with Marketing teams to develop cohesive seasonal content strategies based on Market cycles. Additionally, I helped the Digital team build out its e-commerce platform and accompanying training materials for vendors.
Digital Content Strategist
Elon University | www.elon.edu
In this role, I directly managed a team of three in UX, social media content, and marketing for the Technology Department. I also lead the migration of 20+ university websites from one CMS to another while also giving each one a design refresh as the department's UX lead. Additionally, I designed many print and web graphics for the department, and worked alongside staff and faculty to create their custom websites and marketing materials.
Athos | www.liveathos.com
I managed all incoming customer inquiries and issues and created trend reports to share with the Product team. I also owned the Customer Help Center and wrote articles about the product to better serve our users. During my time at Athos, I also designed the instructional in-box product insert to accompany all physical orders.
Editor & Print Designer
Sunset Hills Neighborhood Newsletter
Downtown Greensboro Residents' Association
Editing articles and ads for clarity and readability.
Designing web and print layouts of the newsletter (see April edition)
Social media manager and marketing board member helping to promote downtown Greensboro events and projects through the Downtown Greensboro Residents' Association
Designing print materials to promote events
Managing the website and keeping content up-to-date
Web & Brand Designer
Amanda Loftis Design Studio www.amandaloftis.io
Creating custom websites for clients on CMS platforms such as Wix and Wordpress
Designing tailored brand strategies for clients across a variety of industries including hospitality, coaching, and photography
Crafting personalized illustrations and graphics to use across web and print materials
Wireframing & Prototyping
Web & Mobile Application Design
User Research & Usability Testing
Branding & Logo Design
Digital & Print Graphic Design