Resume

2019-Present

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UX and Brand Director

Fluree | www.flur.ee

At Fluree, I oversee all UI design across both internal projects and external, client applications. I also led the company through a rebrand in 2021 where I designed a new logo, iconography, the yeti mascot, and many other marketing collateral. Currently, I'm the lead designer on a new Fluree web application launching in 2022.

2018-2019

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Digital Content Manager

International Market Center | www.imcenters.com

At IMC, I was responsible for designing and building web pages in Hippo, ModEx, and Wordpress CMSs. I also worked with Marketing teams to develop cohesive seasonal content strategies based on Market cycles. Additionally, I helped the Digital team build out its e-commerce platform and accompanying training materials for vendors. 
 

2017-2018

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Digital Content Strategist

Elon University | www.elon.edu

In this role, I directly managed a team of three in UX, social media content, and marketing for the Technology Department. I also lead the migration of 20+ university websites from one CMS to another while also giving each one a design refresh as the department's UX lead. Additionally, I designed many print and web graphics for the department, and worked alongside staff and faculty to create their custom websites and marketing materials. 

2015-2017

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Customer Advocate

I managed all incoming customer inquiries and issues and created trend reports to share with the Product team. I also owned the Customer Help Center and wrote articles about the product to better serve our users. During my time at Athos, I also designed the instructional in-box product insert to accompany all physical orders. 

2017-Present

Web & Brand Designer

Amanda Loftis Design Studio  www.amandaloftis.io

2019-2021

Communications Chair

Downtown Greensboro Residents' Association

www.greensborodra.org

Additional Roles

  • Creating custom websites for clients on CMS platforms such as Wix and Wordpress

  • Designing tailored brand strategies for clients across a variety of industries including hospitality, coaching, and photography

  • Crafting personalized illustrations and graphics to use across web and print materials

  • Social media manager and marketing board member helping to promote downtown Greensboro events and projects through the Downtown Greensboro Residents' Association

  • Designing print materials to promote events

  • Managing the website and keeping content up-to-date

Skills

Wireframing & Prototyping

Web & Mobile Application Design

User Research & Usability Testing

Illustration

Branding & Logo Design

Digital & Print Graphic Design

Tools

Figma

Adobe Illustrator

Vectornator

Sketch

Procreate

Adobe XD

Presentations

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Web Interview: "UX Best Tips & Career Advice"
Flatiron School AMA Spring '20

Webinar: "Is Visual Development the Future?
Certified Fresh Events '19

"Is Visual Development the Future?"
Connect.Tech '19
 
"The Psychology of Usability Testing"
Music City Tech '19


"Design for Developers"
Triad.JS '19
 
"What’s Our Story? Creating Compelling Visual Stories About Your Library and Community"
Joyner Paraprofessional Conference '18

"The Psychology of Usability Testing"
Connect.Tech '18

"The Psychology of Usability Testing"
Revolution Conf '18