AMANDA

LOFTIS

UX/Graphic Designer   •   Content Creator   •   Visual Developer

PRESENTATIONS

Certified Fresh Events '19:

Webinar: "Is Visual Development the Future?

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Connect.Tech '19:

"Is Visual Development the Future?"

Music City Tech '19

"The Psychology of Usability Testing"

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Triad.JS '19

"Design for Developers"

Joyner Paraprofessional Conference '18

"What’s Our Story? Creating Compelling Visual Stories About Your Library and Community"

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Connect.Tech '18

"The Psychology of Usability Testing"

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Revolution Conf '18

"The Psychology of Usability Testing"

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Articles

creative services

Custom branding, web design, content writing, social media consulting, and brand strategy.

A Complete Content Solution

Most web designers can build a pretty website, but few know the ins-and-outs of SEO, how to write engaging copy, or how to build an effective social media strategy plan. As a professional digital content strategist and web designer, I have experience not only delivering stunning websites, but also providing a complete strategy for boosting your business' digital presence. 

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EXPERIENCE

UX Director, Fluree

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• Crafting the company's brand and style guide, including the new logo.

• Establishing Fluree's design guidelines, style guides, and design systems for both print and web

• Consulting with clients and partners on best UX practices 

• Working closely with development team to create custom user interfaces and experiences

• Creating mid-and high-fidelity wireframes and clickable prototypes for both clients and development team

• Presenting designs to clients and internal team and each stage of the product development process

• Leading usability testing for new user experiences 

• Designing for responsiveness and accessibility

• Creating marketing materials for Sales and Marketing to use at tradeshows, stakeholder presentations, and external communications.

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Digital Content Manager, International Market Centers

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• Designing and building web pages in Hippo, ModEx, and Wordpress 

• Writing copy for three websites and various email communications 

• Developing seasonal content strategies based on Market cycles 

• Managing personal and team projects using project management principles and tools 

• Upholding UX best practices across digital platforms 

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Digital Content Strategist, Elon University

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• Managing various social media channels across multiple inter-departmental teams

• Developing and implementing a social media strategy and content calendar

• Writing, editing, and publishing regular technology-focused blog posts

• Writing and editing content published on on university webpages 

• Designing digital and print marketing materials such as flyers, ads, handouts, and "swag"

• Creating UX layouts and wireframes for the redesign of dozens of university webpages

• Directly managing student employees and providing guidance on marketing and writing projects

• Leading an event planning committee to coordinate the successful grand opening of the Elon Maker Hub

Customer Advocate, Live Athos​

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• Storyboarding digital marketing content

• Writing and organizing all Help Center articles at liveathos.com

• Creating and managing social media content and strategy

• Creating in-box product insert and other web graphics

• Editing and shipping internal newsletter

• Supporting customers via email and social media 

• Social media management with analytics and trend reporting

• Composing user-facing content and messaging.

• Delivering on-brand copy and language

• Conveying technical concepts to non-technical users and coworkers

• Product testing and bug reporting 

• Reporting trends in user issues, bugs, and product ideas

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B.A. Psychology, UNC-Greensboro

2017

get in touch

Want to work together?

Need a speaker for a local or online event?

Looking for help to design/edit your website?

Send me a message and I'm happy to chat!