AMANDA

LOFTIS

UX/Graphic Designer   •   Content Creator   •   Visual Developer

PRESENTATIONS

Certified Fresh Events '19:

Webinar: "Is Visual Development the Future?

Connect.Tech '19:

"Is Visual Development the Future?"

 

Music City Tech '19

"The Psychology of Usability Testing"

Triad.JS '19

"Design for Developers"

 

Joyner Paraprofessional Conference '18

"What’s Our Story? Creating Compelling Visual Stories About Your Library and Community"

Connect.Tech '18

"The Psychology of Usability Testing"

Revolution Conf '18

"The Psychology of Usability Testing"

 

Articles

 

creative services

Custom branding, web design, content writing, social media consulting, and brand strategy.

A Complete Content Solution

Most web designers can build a pretty website, but few know the ins-and-outs of SEO, how to write engaging copy, or how to build an effective social media strategy plan. As a professional digital content strategist and web designer, I have experience not only delivering stunning websites, but also providing a complete strategy for boosting your business' digital presence. 

 

EXPERIENCE

UX Director, Fluree

  • Crafting the company's brand and style guide, including the new logo.

  • Establishing Fluree's design guidelines, style guides, and design systems for both print and web

  • Consulting with clients and partners on best UX practices 

  • Working closely with development team to create custom user interfaces and experiences

  • Creating mid-and high-fidelity wireframes and clickable prototypes for both clients and development team

  • Presenting designs to clients and internal team and each stage of the product development process

  • Leading usability testing for new user experiences 

  • Designing for responsiveness and accessibility

  • Creating marketing materials for Sales and Marketing to use at tradeshows, stakeholder presentations, and external communications.

 

Digital Content Manager, International Market Centers

  • Designing and building web pages in Hippo, ModEx, and Wordpress 

  • Writing copy for three websites and various email communications 

  • Developing seasonal content strategies based on Market cycles 

  • Managing personal and team projects using project management principles and tools 

  • Upholding UX best practices across digital platforms 

 

Digital Content Strategist, Elon University

  • Managing various social media channels across multiple inter-departmental teams

  • Developing and implementing a social media strategy and content calendar

  • Writing, editing, and publishing regular technology-focused blog posts

  • Writing and editing content published on on university webpages 

  • Designing digital and print marketing materials such as flyers, ads, handouts, and "swag"

  • Creating UX layouts and wireframes for the redesign of dozens of university webpages

  • Directly managing student employees and providing guidance on marketing and writing projects

  • Leading an event planning committee to coordinate the successful grand opening of the Elon Maker Hub

 

 

Customer Advocate, Live Athos​

  • Storyboarding digital marketing content

  • Writing and organizing all Help Center articles at liveathos.com

  • Creating and managing social media content and strategy

  • Creating in-box product insert and other web graphics

  • Editing and shipping internal newsletter

  • Supporting customers via email and social media 

  • Social media management with analytics and trend reporting

  • Composing user-facing content and messaging.

  • Delivering on-brand copy and language

  • Conveying technical concepts to non-technical users and coworkers

  • Product testing and bug reporting 

  • Reporting trends in user issues, bugs, and product ideas

 

B.A. Psychology, UNC-Greensboro

2017

 

get in touch

Want to work together?

Need a speaker for a local or online event?

Looking for help to design/edit your website?

 

Send me a message and I'm happy to chat!

 

Wow, you made it all the way down here!

Well, here are a few more projects I'm currently working on:

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Plant Party

In-progress plant watering app

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HELENE/DOROTHY

Resin jewelry online store

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Fluree Branding

Logo and website redesign