AMANDA LOFTIS
Content Creator | Graphic Designer | Copywriter
Amanda lives in Greensboro, North Carolina and has experience working remotely, writing content, conducting user testing, and creating web, print, and mobile designs.
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In her free time, you can find her beekeeping, working on her side project PlantParty, and playing with her cats, Fatty and Kitten.
EXPERIENCE
DIGITAL CONTENT MANAGER, INTERNATIONAL MARKET CENTERS
June 2018-Present
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Designing and building web pages in Hippo, ModEx, and Wordpress
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Writing copy for three websites and various email communications
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Developing seasonal content strategies based on Market cycles
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Managing personal and team projects using project management principles and tools
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Upholding UX best practices across digital platforms
DIGITAL CONTENT STRATEGIST, ELON UNIVERSITY
June 2017-June 2018
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Managing various social media channels across multiple inter-departmental teams
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Developing and implementing a social media strategy and content calendar
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Writing, editing, and publishing regular technology-focused blog posts
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Writing and editing content published on on university webpages
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Designing digital and print marketing materials such as flyers, ads, handouts, and "swag"
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Creating UX layouts and wireframes for the redesign of dozens of university webpages
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Directly managing student employees and providing guidance on marketing and writing projects
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Leading an event planning committee to coordinate the successful grand opening of the Elon Maker Hub
CUSTOMER ADVOCATE, ATHOS
August 2015- April 2017
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Storyboarding digital marketing content
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Writing and organizing all Help Center articles at liveathos.com
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Creating and managing social media content and strategy
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Creating in-box product insert and other web graphics
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Editing and shipping internal newsletter
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Supporting customers via email and social media
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Social media management with analytics and trend reporting
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Composing user-facing content and messaging.
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Delivering on-brand copy and language
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Conveying technical concepts to non-technical users and coworkers
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Product testing and bug reporting
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Reporting trends in user issues, bugs, and product ideas
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Empathizing with customers and teammates
CUSTOMER SUPPORT SPECIALIST, THREADFLIP
October 2014-August 2015
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Providing hands-on assistance to customers while regularly updating user-facing content
Weekly average of 311 completed support tickets
Contributing to user-facing FAQ articles
Maintaining CSAT of 95+%
Facilitating complex transactions through Stripe, Paypal, and USPS.
B.A. PSYCHOLOGY, UNC-GREENSBORO
2009-2017
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PRESENTATIONS & ARTICLES
Featured writer for "Design Psychology: 12 Ways to Convert Users Into Buyers"
"What’s Our Story? Creating Compelling Visual Stories About Your Library and Community"
Featured writer for "10 Ways to Establish Trust on Ecommerce Sites and Apps"
"The Psychology of
User Testing"
"How Hacking Psychology Can Make You a Better Usability Tester"
“What is a Flexible Product, and Why Should You Build One?”
“How to Get What You Want From Any Business: Tales from a customer support ninja.”
SKILLS
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Graphic design, UX, and wireframing
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Digital content strategy
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Social media management and strategy
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User testing
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Copywriting
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Wix web design
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Data analysis for social media and UX​
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Client consulting
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Public speaking
CONTENT WRITING
Here are just a few projects that I’ve helped lead and contribute to:​
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Wrote copy for several pages for Las Vegas Market including this help center article.
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Created this article for Heart Internet detailing the connection between cognitive psychology and usability testing.
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Led the Elon Creative Services Team's content efforts across the technology blog, internal news network, and on social media.
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MARKETING
With experience in SEO, social media strategy, data analytics, creating infographics, and event planning, I enjoy all aspects of product marketing and user engagement.
GRAPHIC DESIGN
Whether I'm designing websites, mobile apps, promotional swag, or beer labels, I enjoy exploring new techniques and strategies to constantly evolve my work. Currently, my favorite design tools are Adobe Illustrator, Sketch, Adobe XD, and Figma.
CONTACT
Greensboro, NC, USA
Need help with web design or creative services?