Fluree Branding

As UX Director and Brand Manager for Fluree, I created the new Fluree logo, icon packs, and color palette as a part of the updated Fluree Style Guide.

About

As a part of the rebrand, I created The Fluree Yeti which serves as the brand's mascot and friendly face to walk users through the product.

​See some of the custom illustrations, materials, diagrams, print materials, and icons I've made below.


Tools used: Vectornator and Illustrator

Collection of illustrations of the Fluree Mascot, Freddy
The Fluree logo
Illustrated technical diagram for Fluree
Collection of Fluree icons

AMANDA LOFTIS

Amanda is a product design leader who specializes in applying cognitive behavioral science to UI design.

amanda@amandaloftis.io

AMANDA LOFTIS

Amanda is a product design leader who specializes in applying cognitive behavioral science to UI design.

amanda@amandaloftis.io

AMANDA LOFTIS

Amanda is a product design leader who specializes in applying cognitive behavioral science to UI design.

amanda@amandaloftis.io