Fluree Branding

As UX Director and Brand Manager for Fluree, I created the new Fluree logo, icon packs, and color palette as a part of the updated Fluree Style Guide.

As UX Director and Brand Manager for Fluree, I created the new Fluree logo, icon packs, and color palette as a part of the updated Fluree Style Guide.

A header for desserts website with title "Cup cakes" to order it
A header for desserts website with title "Cup cakes" to order it
A header for desserts website with title "Cup cakes" to order it

About

As a part of the rebrand, I created The Fluree Yeti which serves as the brand's mascot and friendly face to walk users through the product.

​See some of the custom illustrations, materials, diagrams, print materials, and icons I've made below.


Tools used: Vectornator and Illustrator

Collection of Fluree icons
Collection of Fluree icons
Collection of illustrations of the Fluree Mascot, Freddy
Collection of illustrations of the Fluree Mascot, Freddy
The Fluree logo
The Fluree logo
Illustrated technical diagram for Fluree
Illustrated technical diagram for Fluree

Let's Talk

amanda@amandaloftis.io

Let's Talk

amanda@amandaloftis.io

Let's Talk

amanda@amandaloftis.io