As UX Director and Brand Manager for Fluree, I led the Fluree website redesign which was completed at the end of 2019. The new site was rebuilt and redesigned from the ground up to provide more brand cohesion and to more clearly walk users through the product's value prop.
In addition to redesigning the website, I also created this brand palette and new logo which are featured throughout the website. We wanted the new branding to feel inviting without coming across as overly playful.
The logo features a "snowflake" shape and that snowy/icy branding is continued throughout the color palette and naming conventions within the product.
Learn more about the branding update here: https://flur.ee/2020/02/04/meet-the-new-fluree/
I made this design to accompany a plant-watering app that I was designing. Sadly, the app was never fully completed, but you can view more of my designs and app screens here.
The concept was a plant-watering reminder app that evoked the same feeling as taking care of a Tamagotchi when you were younger. Plants would look sad when it was time to water them, and would spring back to life after watering. The app would also include plant tips and facts to keep them looking healthy and happy.
We also built a crowd-sourced database of popular plants and designed a custom watering schedule for each plant. Hopefully, we'll restart this project and finally get it in the hands of plant-lovers.
I'm currently working on a new website design and branding for an in-progress web app called Table Of Sending. TOS is a multi-player web app that enables friends to play tabletop games, like Dungeons and Dragons, together online.
This marketing landing page needed to show off game play and highlight critical features, such as built-in real-time video and audio and the ability to build maps.