Portfolio
Fluree
As UX Director and Brand Manager for Fluree, I created the new Fluree logo, icon packs, and color palette as a part of the updated Fluree Style Guide. The Fluree Yeti serves as the brand's mascot and friendly face to walk users through the product.
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See some of the custom illustrations, materials, and icons I've made below.
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Learn more about the branding update here.
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Date Night Questions
I designed Date Night Questions with my husband, Hunter, as a fun side project. Much to our surprise, it gained quite a bit of traction from Reddit and Product Hunt so we decided to continue to add new features, make physical decks, and even develop a mobile app version (coming soon!).
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All app and branding artwork was hand-illustrated by me and is based around mystical, tarot-style cards. We wanted the app to feel modern, friendly, and a little witchy.
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For our social media and ad graphics, we channeled a slightly moodier and romantic theme to inspire couples to use DNQ while on dates.
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Ranger Drew
Drew Grice is a park ranger and avid gamer who wanted some custom assets for his Twitch channel. I leaned into the park ranger theme and his love for flamingos to create some campground-inspired backgrounds.
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For his "Be Right Back" and "Coming Soon" statuses, I also made animated versions of the backgrounds to keep viewers engaged while they wait for the stream to begin.
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Tools used: Procreate, iPad Pro, Photoshop
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